by Simplus team | Jan 26, 2018 | Admin, Latest News
It goes without saying that every successful company is buoyed with a crackerjack marketing team, but I’m going to talk about it anyway. How can you tell if your marketing team is making optimal use of their promotional time? Your company may offer the best product...
by Simplus team | Aug 24, 2017 | #AskSimplus, Admin, Advisory Services, Manufacturing, Pardot
The world of marketing automation is dominated by several powerful pieces of software. Salesforce owns two prevalent platforms; Marketing Cloud (formerly ExactTarget) and Pardot. So what is the difference between these two platforms? How do you choose the right one...