Administration costs are killing healthcare. 

Did you know up to 25 percent of national healthcare expenditures are earmarked for administrative expenses? Long-term research found these expenses can balloon from $600 billion to $1 trillion (yes, with a “T”) of total national healthcare spending. It kind of makes you feel sick, doesn’t it? 

So, when 82 percent of healthcare data leaders believe that AI will improve operational efficiency, Salesforce takes notice. 

At Dreamforce 2024, Salesforce is set to showcase several tools and strategies that can match the pulse of the evolving healthcare sector that is primed for AI innovation to drive efficiency. 

With optimization, healthcare organizations can better customize their Salesforce instances to support personalized patient journeys, enhance interoperability with other systems, and harness data analytics to make more informed decisions. This leads to improved patient outcomes, reduced operational costs, and a more agile response to the fast-changing healthcare environment. 

Considering the meteoric growth in AI capabilities, Data Cloud integrations and Salesforce Health Cloud enhancements are permanently “on call” to help tailor the platform to meet the specific needs of healthcare providers, payers, or life sciences companies. 

Here’s a guide on how Salesforce org optimization can use AI to simplify the dizzying world of healthcare, personalize patient journeys, enhance interoperability with other systems, and harness data analytics to make more informed decisions. 

 

Personalize the patient journey 

The healthcare industry caught the fever for examining data to drive improved patient outcomes and engagement. By using the AI-driven enhancements in Salesforce Health Cloud, providers can analyze large volumes of data for insights into patient needs, predict health trends, and personalized care plans. 

With automation handling routine tasks like appointment scheduling and follow-ups, healthcare professionals can focus on managing complex patient care more effectively. Additionally, AI-powered analytics can assist in early diagnosis and treatment recommendations, reducing the risk of human error and facilitating timely interventions. 

Integrating AI into the Salesforce Health Cloud can also lead to more effective population health management, as healthcare organizations can identify at-risk populations and tailor preventive measures accordingly. 

Another exciting innovation is Einstein Copilot: Health Actions, a conversational AI assistant designed to provide trusted responses using your organization’s secure data, Assessment Generation, and Data Cloud for Health.

Powered by the Salesforce Einstein 1 platform, these tools help automate clinical summaries, personalize communication, and accelerate the creation of patient assessments, all within a unified platform.

 

Enhanced interoperability with other systems

Salesforce uses AI to significantly enhance interoperability with other systems by automating data integration, streamlining workflows, and providing intelligent insights across platforms. 

Automating data mapping and predictive data matching significantly reduces the time and effort required for integration. 

With automated data mapping, Salesforce AI aligns data fields between Salesforce and external systems, ensuring accurate and efficient cross-platform data use. 

Additionally, predictive data matching leverages AI algorithms to analyze data patterns, proactively identifying and resolving discrepancies between systems. This guarantees that data remains consistently accurate and synchronized across all integrated platforms, enabling seamless and reliable data exchange.

Natural Language Processing allows Salesforce to extract relevant data from unstructured sources such as emails, documents, and notes and integrate this information into structured systems like CRM or EHRs. This improves the flow of information between disparate systems, ensuring that critical data is accessible and actionable. Additionally, AI-powered chatbots and virtual assistants, like Einstein Copilot, utilize NLP to interact with multiple systems using natural language, simplifying the process of retrieving and inputting data across platforms without the need for manual intervention.

By automating workflows that span multiple systems, Salesforce AI can trigger actions based on data from different platforms. For example, an update in an Electronic Health Record (EHR) can automatically initiate follow-up actions in Salesforce, such as scheduling appointments or updating care plans. 

This innovation also identifies patterns and optimizes processes across systems, reducing inefficiencies and ensuring smooth, coordinated operations between Salesforce and other applications.

Finally, with continuous AI monitoring and alerts, Salesforce identifies potential issues or bottlenecks in real time and then provides proactive notifications to address them before they impact business processes. 

 

Data unification and analytics

Salesforce AI enhances decision-making through data unification and advanced analytics by consolidating information from various systems into a unified view. This unified approach allows organizations to generate AI-driven insights considering data from multiple sources, leading to more informed and comprehensive decisions. 

Salesforce’s predictive analytics leverages data from Salesforce and other integrated systems to forecast trends, identify potential risks, and recommend strategic actions. This ensures that decision-making processes are based on a full spectrum of relevant information, enhancing the accuracy and effectiveness of organizational strategies.

By seamlessly connecting with EHRs and other systems, Salesforce turns complex data into a unified, easy-to-navigate hub, making patient care more efficient and personalized. 

Thanks to AI-driven automation and analytics, providers can predict needs, streamline workflows, and keep everything running smoothly. It’s all about turning data into action and making the patient experience seamless and well-coordinated.

Have questions? Simplus can help prescribe ways healthcare organizations aren’t just improving but transforming healthcare operations.