Evolving technology and changing government regulations have begun to transform healthcare patients into healthcare consumers. According to McKinsey and Company, “Companies that can learn to understand, guide, and engage healthcare consumers, while inspiring their loyalty, have a significant opportunity to change the healthcare landscape.” Currently, electronic health records (EHR) are how healthcare companies manage their patients, but adding a CRM can elevate healthcare management to new heights. Let’s examine two healthcare CRMs, Salesforce Health Cloud and Insta HMS, to see which type of solution best fits the needs of your company.

How will a CRM tool help your company?

A modern CRM puts all of your relevant customer data into one central location that your entire company can access from one platform, including contact information, communication history, and customer history. It minimizes data entry and automates many tedious administrative tasks to make your team more efficient.

In the details

Insta HMS is tailored to small, medium, and large businesses while Salesforce Health Cloud is better suited for medium to large. Insta HMS, however, is limited in its support capabilities, only serving clients through email and tickets while Health Cloud supports tickets and training and also email, phone, and live support. Both companies offer the product in English. Finances Online’s Smartscore for Insta HMS is 7.1, and Health Cloud finishes with an 8.5 (and 100% user satisfaction), giving a significant advantage to Health Cloud.

What are the advantages of Salesforce Health Cloud?

Founded in 1999, Salesforce has become the force in the CRM industry as it is recognized as the world-leading CRM. In 2018, Salesforce dominated sales, leading the way with a 19.5% market share. Global sales percentages alone are not a reason for a company to purchase the software, but it is a good indicator that Salesforce offers a high-quality product. Some of its most prominent clients include Time Warner Cable, Dell, Comcast, Wells Fargo, and American Red Cross. 

Salesforce built an industry-specific platform on top of its award-winning CRM called Salesforce Health Cloud in 2016. It focuses on connecting patients, providers, administrators, and specialists using social and mobile technology. It aims to improve the patient and provider relationship by helping doctors provide insightful and personalized care. According to ZDNet, Joshua Newman, chief medical officer at Salesforce, said the lines between citizen, consumer, shopper, and patient have merged. “Every industry is focusing more on customers and it’s happening for patients. Making people happy with a better experience helps care,” explained Newman. 

What does Salesforce Health Cloud do better?

In Paul Stevenson’s ebook, Everything You Need to Know about Health Cloud, he states, “By taking the best features from Salesforce’s CRM software and supplying data from EHRs, Health Cloud ensures you can put your focus on your patients first, without compromising billing.” Fortunately, it doesn’t have to be one or the other: for companies that already have EHR, Salesforce Health Cloud can merge CRM tools with EHR solutions. Health Cloud is designed to give the provider a complete patient view. Allowing your healthcare organization to put the patient/consumer first will lead to increased loyalty and engagement and, ultimately, a better experience for everyone.