Providing a top-notch product or service is essential—but have you ever stopped to consider how your customers feel when interacting with your company? Beyond features and pricing, the real game-changer is the experience you create.

Salesforce research found that 80 percent of customers consider the customer experience as important as the company’s products and services. 

Delivering quality isn’t just about what you offer—it’s about how you make people feel every step of the way. Because at the end of the day, customers don’t just buy products; they invest in experiences. 

In the go-to-market space, Agentforce is transforming the Salesforce Marketing Cloud customer experience by making customer interactions more intelligent, personalized, and human-like than ever before—all with AI.

Imagine each customer interaction—every click, every purchase—provides deep, measurable insights instead of guesswork. This is the future of marketing. For instance, recent business insight found almost half (46 percent) of financial services institutions that use AI report improved customer experiences. 

With AI-driven automation, conversational intelligence, and predictive analytics, Agentforce ensures that businesses engage customers at the right time, in the right way, and on the right platform—creating meaningful, lasting relationships. 

 

Understanding Salesforce’s Ongoing Relationship with Data

Since launching the world’s first cloud-based CRM in 1999, Salesforce has been obsessed with data. Over the years, it has continuously evolved to capture, analyze, and leverage customer insights to create seamless, data-driven experiences.

What started as a Data Management Platform has evolved into Salesforce Data Cloud—a centralized single source of truth that unifies customer data across Sales, Service, Commerce, Marketing, and external sources, creating a single, actionable customer profile. 

By integrating Agentforce AI and automation, Data Cloud is more than just a data repository—it’s a real-time, intelligent decision-making engine.

 

Meet Agentforce: Humanizing the AI Experience in Marketing Cloud

Since any AI-driven digital transformation relies on good data, Einstein AI is powered by Salesforce Data Cloud. 

“AI is only as good as the data that powers it, and Salesforce is where thousands of companies across every industry globally manage their sales, service, marketing, commerce, and IT data,” said Jayesh Govindarajan, Salesforce’s Senior Vice President of AI and Machine Learning. 

“That’s an advantage for Salesforce’s customers because they can use their existing data to create and deliver AI-generated content at scale, conveniently within their existing flow of work.” ​​

With Agentforce, businesses don’t just have access to data—they have a humanized AI partner that understands how to create meaningful connections. Here’s how: 

 

How AI Humanizes the Marketing Experience

Agentforce utilizes unified data sources that combine disparate customer data from multiple sources into a 360-degree perspective. This removes the risks of siloed data and provides customized outreach. 

AI-driven customer insights can interpret data to monitor sentiment, consumer behavior, and trends to predict client preferences and expectations before they materialize. As a result, marketers receive AI-sourced support that ensures efficiency without compromising creativity by delivering AI-generated insights, content, and optimizations within their current workflows.

With AI-powered chatbots, businesses can offer tailored and agile AI-sourced engagement to guarantee real-time, interactive client service. Instead of depending on generic outreach, Agentforce can assist in creating and delivering offers and content that are customized for each individual customer.

 

The Future of Marketing is Here

With Agentforce, Salesforce Data Cloud, and Einstein GPT, businesses can move beyond static campaigns and embrace dynamic, AI-driven customer experiences that feel genuine, thoughtful, and intuitive.