Is your sales team slacking on CRM? 

Despite your enthusiastic implementation of a new CRM system, adoption has been a bit more bleh rather than booyah. 

Studies show some companies experience almost a 30 percent sales increase and a 42 percent improvement in sales forecasting accuracy. However, less than 40 percent of CRM systems enjoy full-scale adoption in an organization. Why? 

Sales teams have three reasons for the CRM freeze-out: complexity, critical value, and change. Although there are many to choose from, not all customer management relationship systems are alike. If you selected one based on affordability rather than scalable functionality, the sales team and their concerns may not be the sole problem. 

Let’s address those concerns and show how Salesforce, equipped with Data Cloud, can offer your sales teams a list of features that will have them singing its praises. 

 

Complex and Time-consuming

Sales reps might believe maintaining a CRM adds extra administrative work rather than helping them close deals. Why be tied down with data entry when jotting deets on cocktail napkins will do? They may see data entry as a tedious task that takes away from their primary goal of selling. 

Solution: With Salesforce CRM, sales reps can easily manage customer interactions, track sales, and automate routine tasks. Data Cloud further enhances this by providing a centralized hub for all data with real-time analytics and insights. 

This dream duo helps make data-driven decisions simple while delivering personalized and efficient customer experiences. In return, your CRM delivers the greatest gift: time.

 

Lack of Immediate Value

If sales reps don’t see immediate benefits from using the CRM, they may not be motivated to adopt it, and that impacts processes. 

“If your teams aren’t bought in on the bigger picture, they’ll have zero tolerance for when things inevitably go wrong – big or small,” Jen Gustavson, a Salesforce CRM writer, explained. “You’ll miss whatever goal you were originally working toward. Buy-in helps you avoid all of that tension and makes sure reps adopt new processes as you introduce new tools into their workflow.”

Acquiring buy-in from the top reinforces how CRM will help sales teams achieve their targets, manage their leads more effectively, and improve their overall performance. 

Solution: A single source of truth, with a user-friendly interface and AI-supported tools that streamline daily tasks.  

The Simplus Business Transformation Services team can help align your team’s wish list with practical and strategic functionality. Salesforce CRM helps sales reps manage their contacts, track leads, and monitor their sales pipeline all in one place. With real-time insights and AI-driven analytics for informed decisions, automated reminders, and task management, sales teams can save time, stay organized, and focus on the things they do best: closing deals and building strong customer relationships. What’s not to love? 

 

Resistance to Change

From spreadsheets to sticky notes, many sales reps are accustomed to their existing processes and may resist switching to a new system. An experienced and empathetic change management team can address these concerns through effective communication and training, which can help increase adoption among sales reps. 

Solution: Salesforce CRM and Data Cloud can help change management teams handle those hard-to-please sales reps by demonstrating the value of these comprehensive tools and insights that build on and improve those trusted habits with simplified contact management supported by real-time data tracking and analytics capabilities. 

With these powerful tools, change management teams can tailor their strategies to address specific pain points, foster a culture of transparency, and build trust, ultimately smoothing the path to successful adoption and minimizing resistance.

Salesforce CRM with Data Cloud is the ideal answer for sales teams. With its Customer 360 view, automated contact management, intuitive capabilities, seamless integration, and powerful automation, Salesforce CRM turns complex processes into effortless tasks, which allows even the most cynical sales reps to manage contacts efficiently, track communications, and stay organized without the administrative burden. 

Let us help you empower your sales team with the right tools that enhance productivity and spark a sense of enthusiasm and innovation to drive success.

Want to learn more about our BTS and Change Management services? Let’s talk.