The Salesforce Spring ’25 release introduces a host of new features and improvements designed to help organizations in the communications and media industries deliver better service, streamline operations, and enhance customer satisfaction. With updates spanning from API integrations to service troubleshooting, Salesforce continues to provide innovative solutions that enable businesses to stay competitive. Additionally, Simplus ensures that your Salesforce platform is optimized with creative solutions and ongoing support specific to the communications and media space. Let’s dive into some of the most impactful updates for the industry

TM Forum API Enhancements for Communications

In the Spring ’25 release, TM Forum API Enhancements are a standout feature for the communications industry. These updates allow service providers to more effectively integrate and manage their operational systems through the use of standardized APIs. The enhancements make it easier for telecom companies to handle complex data, automate workflows, and deliver better services to customers.

TM Forum APIs offer telecom providers the flexibility to integrate with other systems, ensuring interoperability across different platforms. With these API enhancements, organizations can speed up the delivery of new services, streamline billing processes, and improve customer experiences. By leveraging the power of these APIs, telecom businesses can respond more quickly to market changes and stay agile in a highly competitive environment.

Simplus, with its deep expertise in Salesforce solutions, is the perfect partner to help communications organizations integrate and maintain these advanced TM Forum API features. Whether you’re implementing the APIs for the first time or require ongoing maintenance and optimization, Simplus provides tailored solutions to maximize the potential of your Salesforce platform.

Service Excellence Troubleshooting for Communications

Another key update in Spring ’25 is Service Excellence Troubleshooting for Communications, a feature designed to enhance customer support capabilities for telecom providers. This tool provides agents with powerful diagnostics tools to quickly identify and resolve service issues, reducing downtime and improving customer satisfaction. It streamlines the troubleshooting process, allowing agents to efficiently diagnose network problems, technical failures, and service interruptions.

The enhanced troubleshooting capabilities use AI and machine learning to detect common issues, predict service disruptions, and recommend solutions, ensuring customers experience minimal delays in service restoration. This proactive approach helps telecom providers not only respond faster but also offer a higher level of service excellence that improves overall brand loyalty.

Simplus offers support for telecom providers looking to deploy or maintain these troubleshooting tools. With Simplus’ guidance, organizations can ensure smooth integration with their existing Salesforce platform, and benefit from continuous platform updates and enhancements. Whether optimizing service workflows or improving agent training, Simplus is your go-to partner for delivering exceptional customer service.

Ad OMS Integrations for Media

For the media industry, the Ad OMS (Order Management System) Integrations feature in Spring ’25 offers significant improvements. This update enhances the ability to manage advertising campaigns, track inventory, and streamline billing processes for media companies. With tighter integration between Salesforce and media-specific ad management systems, businesses can now efficiently handle complex ad sales workflows from end to end.

The new Ad OMS integrations simplify the process of managing advertising orders, contracts, and inventory across multiple platforms, ensuring seamless coordination between sales teams, advertisers, and media partners. It also allows for better tracking of campaign performance, enabling media companies to offer more personalized and targeted ad solutions for their clients. This leads to greater revenue generation and a more efficient ad sales process.

Simplus is a trusted partner in ensuring that media organizations successfully integrate and maintain their Ad OMS capabilities on Salesforce. From ensuring the seamless connection of ad platforms to providing tailored solutions that meet the unique needs of media companies, Simplus helps clients optimize their ad management processes, leading to better revenue opportunities and customer satisfaction.

With the Salesforce Spring ’25 release, the communications and media industries can take advantage of powerful new features that improve service delivery, operational efficiency, and customer engagement. Whether through enhanced TM Forum API integrations, troubleshooting tools, or ad OMS capabilities, Salesforce is providing businesses with the tools needed to thrive in an increasingly competitive marketplace. As a leading partner in the Salesforce ecosystem, Simplus is here to ensure that your organization fully capitalizes on these updates, providing ongoing support and creative solutions to keep your platform running at its best.