As part of the digital sales and marketing team, our approach to a new eCommerce project starts with ensuring both parties know what to expect.
Articles & Insights
Retail and Consumer Goods
Uncle Jesse and the digital experience: How different generations shop
Who is Uncle Jesse? Depends on your generation. Understanding generational behaviors could give you an edge in eCommerce and digital marketing.
The 5 W’s of Influencer Marketing
What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:
Still haven’t found a technology partner? Get one!
When time means money for your eCommerce business to succeed, you can take advantage of technology partners to run your business.
How to leverage Service Cloud for retail and consumer goods
Support tickets carry a lot of valuable customer data with them. SilencerCo wanted to use this data in a smarter way. They asked Simplus to help.
How to cook up the secret sauce for lead generation in digital sales
Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space.
Your eCommerce buying experience needs a solid order management system
Order management capabilities and order fulfillment options work together to create an extraordinary buying experience for your customers.
Elevating the customer journey with Commerce Cloud integration
PUMA required integration between its commerce and order management system and the in-store kiosks featured at the flagship store.
How retail can use Salesforce for a single view of customer
With growth comes new challenges, and that’s precisely what NOVO—an Australia retailer—was experiencing as its brands and promotions expanded.