After a rocky 2023, consumer goods and retail forecasts are looking bright for 2024, with consumers getting ready to spend (and splurge) once again. But to take full advantage of the more eager consumer profile that’s anticipated, business leaders will want to ensure...
Articles & Insights
Retail and Consumer Goods
4 reasons outdated contact center processes hit retail call agents where it hurts
Welcome to a business leader’s nightmare: Your customer had a fantastic experience purchasing a new product. They are thrilled with their decision and eager to engage with the brand further. But then, when they reach out to the contact center for assistance with a...
Winter ’24 release highlights for consumer goods companies
As the consumer goods industry prepares for one of its busiest seasons—winter holiday shopping—it’s critical that all systems “go.” Updates from Salesforce help keep your hub for all customer-related data current, optimized, and flexible for the fast-paced...
Consumer goods’ guide to the Salesforce Summer ‘23 Release
The Summer ‘23 Release is here, and for consumer goods players it’s not one to miss. Updates include an extension of the Consumer Goods Cloud to service capabilities as well as better trade promotion management updates and MuleSoft Direct for faster setup of the...
Customer care for eCommerce: What it looks like and how it fits in the journey
Technologies such as live chat, video chat, and AI offer intuitive ways to incorporate a personalized resource for eCommerce customers.
Custom forecasting and reporting for the retail floor
Powerful insights into how shoppers experience the buying experience are critical for any industry, especially for retailers. Simplus helped Gallery Furniture improve its sales reporting and planning as well as standardize a sales process across all departments to...
The consumer goods guide to the Salesforce Spring ’23 Release
Consumer goods and retail companies are bracing for the storm as every economic forecast points to bleak consumer spending conditions by year’s end. But at the same time, this is the industry most uniquely positioned to respond to and innovate based on consumer...
Learn the benefits of streamlining e-commerce operations by merging two Salesforce instances
Learn more about the new efficiencies and sales insights KIBO gained following the merging of its two Salesforce instances.
Game-winning e-commerce for a global athletic apparel company
Learn more about how Simplus helped PUMA grow Afterpay into the company’s second most-used customer payment option, eclipsing even Paypal in popularity.