Call centers are getting a makeover. Nine in ten company leaders report contact center self-service investments in the next two years, voice/text analytics usage has increased nearly 20 percent in just three years, and 74 percent of organizations are currently in some...
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
Artificial Intelligence (AI) has exploded in the past couple of years, in large part due to huge advances in AI capabilities and the democratization of very powerful AI offerings like ChatGPT. It has crept into many of the business tools we use to make our lives...
Have you ever embarked on a trail to enjoy a new destination and experience? But instead of enjoying a scenic overlook or waterfall, you discover you’ve been walking in circles. That’s how most customers feel when they seek a resolution via a customer service...
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe a well-chosen CDP facilitates the seamless...
There's no better way to close out the calendar year than announcing workplace culture awards! Simplus has once again received recognition from Comparably, based directly on recent employee reviews, for our company culture. Comparably shared their lists for Best...
In 2023, more and more people joined the bandwagon and took to wearable technology as a way to (literally) put their healthcare in their own hands. While exciting and often gamified, this technology is also raising patient and consumer concerns about data security and...
Major players in the high tech space tend to take up the headlines, whether good or bad. But in 2023, most of those headlines focused on the sweeping layoffs of top Silicon Valley organizations. The high tech industry at large, however, has a bright future, and the...