Working with an advisory team that specializes in digital transformation will help sort out the daunting task of data integration and management. A strategic advisory engagement can also guide you through options for a scalable and customizable system that can handle...
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How to optimize Salesforce Marketing GPT
The foundational benefit of using Marketing GPT is that it saves time while increasing revenue and customer satisfaction. It frees up human SMEs for more profound, complex analysis/strategy work. It also maintains the human review of all communication before it goes...
Unlocking the power of Data Cloud: An analysis of business impact
Have you heard the AI buzz? It's hard not to get caught up in the transformative potential of AI technology in business operations. The heavily documented capabilities of artificial intelligence promote enticing techniques to deliver significant benefits. What's not...
The happiest, most well-balanced employees? Here at Simplus
Another quarter, another company culture award season from Comparably! Simplus is thrilled to share that we have recently won two awards for our workplace culture: Happiest Employees and Best Company Work-Life Balance. These awards come as no surprise to us. Our...
Dreamforce 2023 in review
Welcome to Dreamforce 2023! During the three-day AI event of the year, we saw revolutionary Salesforce tools combine AI, Data, and CRM to create meaningful connections using trustworthy AI-backed innovations that simplify operations and foster unprecedented,...
Beyond automation: How AI and GPT are humanizing Marketing Cloud experiences
Gone are the days of traditional, one-size-fits-all marketing strategies. Today, we face a new industry climate where customer expectations can “make or break” a business, and the need for better data access and reliable analytics can revolutionize how businesses...
Infographic: AI + the High Tech Industry
5 strategies to build marketing and IT collaboration that creates a competitive edge
"It's not the destination; it's the journey." While the wisdom of Ralph Waldo Emerson works for self-reflection, those of us relying on our IT systems for data-based, dynamic creatives and reliable metrics to measure ROI know it's all about the destination. ...
‘Twas the night before Dreamforce… Where to find Simplus at DF23
The week of Dreamforce 2023 is finally upon us! Before all the incredible sessions and festivities kick off, here's one more look at all the ways you can find Simplus' presence throughout the streets of San Francisco. We hope to see you, too! On Dreamforce...