Our latest employee feature is Kendra Brown, a mother, a world traveler, and a Marketing Cloud aficionado!
Articles & Insights
Marketing Cloud
Driving digital transformation to focus on the customer
The objective for Telstra’s digital transformation project was very clear: to put the customer at the center of everything they do.
5 pillars for building 360-degree experiences in the life sciences industry
I’d like to take some time to look at the five pillars of innovation propelling life sciences forward, and how peer companies can keep up.
The key to digital marketing? The (buyer’s) journey, not the destination
Generally, a buyer’s journey consists of three phases: awareness, consideration, purchase. Let’s discuss digital marketing strategies for each phase.
Meet Amanda Eddins — Simplus’ December Employee Feature
She’s a Disney know-it-all, a digital marketing guru, and our December featured employee—it’s Amanda Eddins! Learn more about Amanda.
So you think you want to change email service providers
Whether it’s your first email marketing program or not, here are some of the fundamental things to consider when you’re looking for the right ESP.
Uncle Jesse and the digital experience: How different generations shop
Who is Uncle Jesse? Depends on your generation. Understanding generational behaviors could give you an edge in eCommerce and digital marketing.
The 5 W’s of Influencer Marketing
What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:
How to cook up the secret sauce for lead generation in digital sales
Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space.