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How CRM can improve the dizzying customer experience

How CRM can improve the dizzying customer experience

How can businesses bring their customer view into one, cohesive, central vision? Results from the State of Marketing report show that top marketing leaders employ customer relationship management (CRM) tools and collaborate with their sales and service teams to improve their customer experience.

CX: What’s the big deal?

CX: What’s the big deal?

To make sure your company is tackling customer experience with the best approach, we’ve compiled some questions to ask both before and after you make customer experience changes to measure your success.

Everything you need to know about configurators

Everything you need to know about configurators

A configurator is a tool within your CPQ platform that allows you to combine products and services that make up part of the solution for the end customer. Using configurator tools within your CPQ platform can greatly simplify your pricing and quoting efforts.

The 3 ties between music and business

The 3 ties between music and business

Here at Simplus, we know there are many similarities between music and business. The CEO, or conductor, sets the stage for success and provides the necessary leadership. Department heads, or section leaders, execute on this leadership vision, using the conductor’s notes, or V2MOMs, as a guide.