Articles & Insights
Data Integration
What’s new for data and AI in the Spring ‘24 release
When Salesforce introduced its reimagined product offerings for data analysis and processing last year, the hype was immediate—and it just keeps getting better with every seasonal update. Business leaders are taking note of Salesforce Data Cloud’s unique ability not...
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What you need to know about CDP in 2024
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
Beyond data collection: The trailblazing impact of a well-prepared CDP
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe a well-chosen CDP facilitates the seamless...
How a strong data strategy supercharges business success
You need a data strategy plan to get the most value from your company’s digital transformation. If any of these issues sound like your database, it’s time to remedy them before embarking on digital transformation. Based on McKinsey Analytics research, 61 percent of...
Infographic: Common data strategy pitfalls
What’s new for data and AI in the Winter ’24 release?
Artificial intelligence in the business landscape is (seemingly) taking over, and for good reason. It’s a massive opportunity to boost productivity and deliver intuitive, personalized experiences at scale. But as we’ve discussed before, it takes a strong foundation of...