If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe a well-chosen CDP facilitates the seamless...
You need a data strategy plan to get the most value from your company’s digital transformation. If any of these issues sound like your database, it’s time to remedy them before embarking on digital transformation. Based on McKinsey Analytics research, 61 percent of...
Artificial intelligence in the business landscape is (seemingly) taking over, and for good reason. It’s a massive opportunity to boost productivity and deliver intuitive, personalized experiences at scale. But as we’ve discussed before, it takes a strong foundation of...
Working with an advisory team that specializes in digital transformation will help sort out the daunting task of data integration and management. A strategic advisory engagement can also guide you through options for a scalable and customizable system that can handle...
Have you heard the AI buzz? It's hard not to get caught up in the transformative potential of AI technology in business operations. The heavily documented capabilities of artificial intelligence promote enticing techniques to deliver significant benefits. What's not...
Do not read this book from beginning to end, start to finish… Depending on what choices you make, your transformation can end in tremendous success—or lackluster, ill-adopted disaster. Through our upcoming Choose Your Own Adventure-styled ebook, we’ll humorously...
Do not read this book from beginning to end, start to finish… Depending on what choices you make, your transformation can end in tremendous success—or lackluster, ill-adopted disaster. Through our upcoming Choose Your Own Adventure-styled ebook, we’ll humorously...