The high tech sector has seen transformative changes throughout 2024, shaping the way businesses operate and influencing the daily lives of consumers. This year, three pivotal trends have emerged and we’ve been tracking them since the start: the rapid adoption of...
As 2024 draws to a close, it’s time to reflect on the seismic shifts that have occurred within the manufacturing industry over the past year. From the rise of digital tools designed to streamline sales processes to evolving strategies around rebate management and the...
The healthcare and life sciences sectors are undergoing significant transformation in 2024, driven by an evolving understanding of patient care, data management, and the role of automation. As organizations strive to balance cost efficiencies with improved outcomes,...
In 2024, the conversation surrounding customer data platforms (CDPs) has shifted significantly. As enterprises grapple with increasingly complex data landscapes, the focus has transitioned from a narrow preoccupation with CDPs to a more holistic view of data...
Imagine predicting future purchasing behaviors, identifying at-risk customers, and delighting them with customized service before they churn. Imagine having the tools to empower customer service representatives with real-time suggestions and personalized customer...
From hosting hybrid customer experiences to providing personalized preferences, today’s dynamic go-to-market landscape means understanding and leveraging data is more critical than ever. At the heart of this transformation is Salesforce's Data Cloud, a powerful tool...
As we look forward to a new year, let's build new goals around transformative business operations powered by AI and data. Dreamforce 2024 highlighted Salesforce's dedication to this vision, showcasing the launch of Agentforce and the enhanced capabilities of the Atlas...
Calling all financial services enthusiasts! The Salesforce Winter '25 release is here, and it’s packed with exciting updates tailored to banking, wealth management, insurance, and more—with a particular focus on the exciting ways Einstein and AI will scale business....
The Winter ’25 release of Salesforce brings a host of exciting updates to Data Cloud, making it easier for businesses to manage and utilize their data effectively. Whether you’re a data enthusiast or a Salesforce novice, these new features enhance capabilities that...