The healthcare and life sciences sectors are undergoing significant transformation in 2024, driven by an evolving understanding of patient care, data management, and the role of automation. As organizations strive to balance cost efficiencies with improved outcomes,...
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2024 in review for contact center modernization
As we reach the close of 2024, we’ve witnessed the landscape of enterprise contact centers evolve dramatically. Market perceptions around contact center modernization have shifted, reflecting a deeper understanding of customer needs and technological advancements. The...
2024 in review for CDP, Data Cloud, and more
In 2024, the conversation surrounding customer data platforms (CDPs) has shifted significantly. As enterprises grapple with increasingly complex data landscapes, the focus has transitioned from a narrow preoccupation with CDPs to a more holistic view of data...
7 reasons to ‘give thanks’ for your managed services team
Gathering around our tables this Thanksgiving is the perfect time to reflect on everything we're grateful for. If you find yourself relaxed and, for once, not worrying about IT and operational concerns at work–you may have your managed services team to thank. Like...
Understanding data, AI, and the future of customer success with Salesforce Agentforce AI
Imagine predicting future purchasing behaviors, identifying at-risk customers, and delighting them with customized service before they churn. Imagine having the tools to empower customer service representatives with real-time suggestions and personalized customer...
Salesforce Data Cloud: The keys to personalized customer success
From hosting hybrid customer experiences to providing personalized preferences, today’s dynamic go-to-market landscape means understanding and leveraging data is more critical than ever. At the heart of this transformation is Salesforce's Data Cloud, a powerful tool...
Thrive in ‘25 with Simplus and Salesforce
As we look forward to a new year, let's build new goals around transformative business operations powered by AI and data. Dreamforce 2024 highlighted Salesforce's dedication to this vision, showcasing the launch of Agentforce and the enhanced capabilities of the Atlas...
Financial services’ deep dive into Salesforce Winter ‘25 release
Calling all financial services enthusiasts! The Salesforce Winter '25 release is here, and it’s packed with exciting updates tailored to banking, wealth management, insurance, and more—with a particular focus on the exciting ways Einstein and AI will scale business....
A deep dive into Salesforce Winter ‘25 release for life sciences
The latest Salesforce Winter '25 release has brought a wave of enhancements and updates specifically tailored for the life sciences industry. Whether you're a pharma company, biotech firm, or a medical device manufacturer, these updates aim to streamline operations,...