Case Study
Verified First
At a glance
As a growing company, Verified First outgrew their existing system of Excel spreadsheets and manual data entry. We were chosen to implement Salesforce and replace their nonscalable manual system.
The Challenge
Starting from the ground up, Verified First used Excel to manage their data. As the company grew, that manual entry system became unscalable. As their sales floor began to prospect thousands of accounts, Excel started to limit their growth.
We were contracted to implement Salesforce and replace their existing system. This included importing the existing data and molding business processes to make sure that Verified First got the most out of their Salesforce instance.
About Verified First
Verified First serves as the premier background screening organization in North America. Since 2009, it has provided criminal, financial, and other background information for thousands of businesses spanning across all industries and sizes, including Fortune 500 companies.
Headquarters: Meridian, ID
Website: www.verifiedfirst.com
Industry: Professional Services & HR
The Outcome
A custom ranking system for accounts in Salesforce was created to categorize accounts into ranks (A, B, C, D) based upon the SIC code and number of employees. With some custom work and detailed analytics from us, Verified First now prioritizes prospects by industry and size. This custom development empowers the sales team to focus on important accounts and work more efficiently.
We provided advanced analytics via a new, custom dashboard for fine-tuning the ranking system to show key data points for making decisions and changes. Administrators now see data points—such as the number of calls per hour, day of the week, connection ratios by time of day, and average invoice size by industry—in real time.
We also provided admin support and necessary training for Verified First’s staff and newly on-boarded employees.
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