Case Study
Boomerang Commerce
At a glance
With their Marketo license about to expire, Boomerang Commerce needed to transition out of Marketo and into Pardot. Staffing changes made for a tight timeline and lack of trained individuals.
The Challenge
Boomerang Commerce was unhappy with the Marketo user interface, so they decided a transition to Pardot was necessary. There were large changes in staffing, plus a tight timeline with their Marketo license expiring.
We were contracted to move all of Boomerang Commerce’s existing marketing collateral out of Marketo. A complete Pardot implementation was necessary and had to be executed on a tight timeline.
About Boomerang Commerce
Boomerang Commerce is one of the fastest-growing enterprise SaaS companies. Led by veterans from Amazon, Adobe, and McKinsey, Boomerang Commerce is on a mission to transform the $23 trillion retail industry through analytics, big data, and optimization.
Headquarters: Mountain View, CA
Website: www.boomerangcommerce.com
The Outcome
We were highly focused on transitioning Boomerang Commerce out of Marketo before their license expired. This included the transition of marketing collateral, data, and mapping of processes
Because of the staffing changes, there was also a lack of trained staff. So we provided the necessary training to make sure the new team would be able to take over and work with the new system.
After implementing Pardot, Boomerang Commerce was able to benefit from the capabilities of Pardot and its native integration with Salesforce.
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