Have you ever embarked on a trail to enjoy a new destination and experience? But instead of enjoying a scenic overlook or waterfall, you discover you’ve been walking in circles. That’s how most customers feel when...
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Industry - Business Transformation Services
Beyond data collection: The trailblazing impact of a well-prepared CDP
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe...
Guiding the expedition: How Advisory Services leads with a path forward
With further growth in AI capabilities, the race is on for companies to gain a competitive edge by updating the CRM to automate essential processes, reduce overhead costs with more efficient workflow, deliver...
Infographic: Get Your Guide & Gear!
How a strong data strategy supercharges business success
You need a data strategy plan to get the most value from your company’s digital transformation. If any of these issues sound like your database, it’s time to remedy them before embarking on digital transformation. ...
Infographic: Common data strategy pitfalls
Digital transformation pioneers convene at Innovation Leadership Keynote to share insights
Today's business landscape is fast-paced and ever-evolving, and the role of AI and digital innovation has never been more pivotal. In this dynamic environment, embracing these innovations isn't merely an option; it's a...
How an advisory engagement enhances data management practices
Working with an advisory team that specializes in digital transformation will help sort out the daunting task of data integration and management. A strategic advisory engagement can also guide you through options for a...
5 strategies to build marketing and IT collaboration that creates a competitive edge
"It's not the destination; it's the journey." While the wisdom of Ralph Waldo Emerson works for self-reflection, those of us relying on our IT systems for data-based, dynamic creatives and reliable metrics to measure...