For media and communications, staying ahead means always using cutting-edge technology to drive growth and enhance customer experiences. With the latest Salesforce Summer ’24 release, enhancements for both sectors aim to do just that. Let’s review the highlights of Summer ‘24 that specifically cater to the needs of media and communications enterprises.

Enterprise sales management enhancements

In the realm of enterprise sales management, efficiency and precision are paramount. Summer ’24 release brings forth a slew of enhancements aimed at streamlining sales processes and maximizing revenue generation. Features like AI-powered lead scoring and predictive analytics empower sales teams to prioritize leads effectively, thereby boosting conversion rates. Additionally, the integration of customizable workflows and advanced reporting tools enables businesses to gain deeper insights into their sales pipelines, facilitating informed decision-making and fostering stronger customer relationships.

Billing Inquiry Manager enhancements

Efficient billing processes are the lifeblood of any media and communications enterprise. With the Summer ’24 release, Salesforce improves its Billing Inquiry Manager, offering businesses greater control and flexibility in managing their billing operations. Enhanced automation capabilities streamline billing workflows, reducing manual errors and accelerating invoice generation. Moreover, the integration of real-time billing analytics empowers businesses to gain actionable insights into their financial performance, enabling them to make data-driven decisions and optimize revenue streams.

TM Forum API enhancements

The telecommunications industry relies heavily on standardized APIs to facilitate seamless integration and interoperability across diverse systems. With the Summer ’24 release, Salesforce introduces enhancements to its TM Forum API, aligning with industry standards and paving the way for enhanced collaboration and innovation. These enhancements enable media and communications businesses to seamlessly integrate with third-party applications and platforms, unlocking new opportunities for service innovation and differentiation. By leveraging standardized APIs, businesses can accelerate time-to-market for new offerings and enhance their competitive edge in a rapidly evolving landscape.

Work order estimation

Efficient resource allocation is critical for media and communications businesses, particularly when it comes to managing work orders and service requests. The Summer ’24 release introduces advanced work order estimation capabilities, leveraging AI and machine learning to accurately forecast resource requirements and project timelines. By automating the estimation process, businesses can optimize resource utilization, minimize project delays, and deliver exceptional service experiences to their customers. Whether it’s deploying field technicians for network maintenance or scheduling content production tasks, the new work order estimation features empower businesses to operate with greater agility and efficiency. You can catch Salesforce’s demo of this on Communications Cloud here. 

Advertising sales management enhancements

Advertising revenue is a cornerstone of many media and communications businesses, making effective ad sales management a top priority. With the Summer ’24 release, Salesforce introduces enhancements to its advertising sales management capabilities, enabling businesses to streamline the end-to-end ad sales process. From lead generation and campaign management to performance tracking and invoicing, the enhanced features offer greater visibility and control over advertising operations. By leveraging advanced analytics and predictive modeling, businesses can optimize ad placements, maximize revenue potential, and deliver targeted advertising solutions that resonate with their audiences. Learn more with this video from Salesforce. 

The Summer ’24 release heralds a new era of innovation and growth for media and communications businesses. By embracing these tailored enhancements, enterprises can unlock new opportunities, drive operational excellence, and deliver unparalleled experiences to their customers. As the industry continues to evolve, Salesforce remains a trusted partner in empowering businesses to thrive in the digital age.